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This site had the following in the web site, "16 years experience in agency and account management." Our analyzers noticed that the web page stated " A former TV news anchor, Don knows how to get to the heart of the story and see it through to award-winning delivery." The Website also stated " 15 years ago, he co-founded one of the regions most successful advertising agencies, which he led prior to forming Davis South Barnette and Patrick. 13 years experience in consumer research, media strategy and account management. 16 years experience in copywriting and creative direction. Iras highly awarded career has included experi." The website's header had advertising as the most important keyword. It was followed by agency, advertising agency, and public relations which isn't as ranked as highly as advertising. The next words the site uses is Mobile. Alabama was also included and could not be understood by search crawlers.